(Recommended Artist: Nujabes – Reflection Eternal)

Many of those products we buy serve the “unnecessary” purpose of maintaining or modifying our persona, or public image. This might be a new watch, a cell phone with more features than necessary, a high performance car or a shirt with a little logo that’s worth far more than the shirt itself.

Is there something wrong with this? Perhaps, but I suspect that what drives people to engage in such “irrational” behaviour is inherent to human nature. Sure, the thought of spending 400$ on pants seems ridiculous to me, but this is only because a) there are other things I want to buy b) my budget may be more limited than others.

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